Lauren is the Global Director of On Trade Excellence for PATRÓN Tequila, developing the global PATRÓN trade advocacy agenda and leading the global PATRÓN Perfectionists Bartending Program. Lauren is also a founding partner of the award-winning Bittered Sling cocktail bitters company, Nightcap Media marketing agency and Women Celebrate social enterprise.

Lauren is an active member and educator within the global spirits industry, Lauren has led Bar Convent Berlin and Sao Paulo seminars, Athens bar Show, Barometer, London Cocktail Week, TED Vancouver , Tales of the Cocktail and presented at World’s 50 Best Bars Awards. Lauren is a part of the Tales of the Cocktail’s Culture, Education and Spirited Award committees, serving as the Co-Chair for the Tales of the Cocktail Business Education Committee, and member of the European Spirited Awards Committee. Her industry peers recognized Lauren as the “International Bar Mentor of the Year” at the 2022 Spirited Awards Ceremony with Tales of the Cocktail, and in the past has been recognized as one of the top 4 International Brand Ambassadors of the Year 2019, and top 4 Best Bar Mentor 2021 & 2020. Lauren was also recognized in 2015 as the first Canadian woman inducted into the “Dame Hall of Fame” by Tales of the Cocktail. Lauren is often included in the industry’s best lists, including the Bar World 100 by Drinks International, celebrating the very best of the global drinks industry, for the past 3 years. This year is Lauren’s 22nd year in drinks, and 26th in the hospitality industry. Lauren’s first book, “A Bartender’s Guide to the World” [Appetite by Penguin Randomhouse] launched on October 25, 2022 worldwide.


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