In addition to the world-renowned awards program, the TAG Global Spirits Awards offers an exciting and unique line up of events specifically for consumers

LAS VEGAS, NV (November 28, 2022) – The TAG Global Spirits Awards, created by world-renowned mixologist Tony Abou-Ganim, U.S. industry veteran David Grapshi, and American ambassador of Mexico’s National Chamber for the Tequila Industry Julio Bermejo, shares its lineup of events crafted specifically for consumer enthusiasts looking to enjoy great wine and spirits brands and rub elbows with some of the most influential beverage industry icons. As the first spirits awards program to involve consumers, TAG Global Spirits Awards offers a mix of educational workshops, social receptions, festive dinners, and the 2nd Annual Pink Tie Party benefitting the Helen David Relief Fund, which assists those in the bar industry fighting breast and other forms of cancer.

All consumer events and schedule are outlined below. Tickets will go on sale in December. For more information and pricing, please visit

  • Monday, January 30, 2023
    Beginning at 10 a.m., consumers can participate in a series of Educational Workshops featuring, Patron, Fords Gin, Shochu, Jack Daniels, and Campari.

    That evening, welcome the judges for an exciting night at Cleaver Restaurant, where internationally recognized bartender, entrepreneur, writer, and spirits ambassador, Simon Ford, will create some tantalizing cocktails featuring Old Forester to complement the spectacular family style dinner.

  • Tuesday, January 31, 2023
    Kick off the TAG Global Spirit Awards at Libertine Social with live music, amazing food and up to 10 spirits stations with samplings of everyone’s favorite brands. End the night with an intimate Fireside Chat with the founders of TAG Global Spirits Awards featuring Patron spirits.
  • Wednesday, February 1, 2023
    This year’s Festive Dinner series will showcase some of the top hot spots in Las Vegas. The series will start at 7:30 p.m. with a Tequila dinner at Border Gril and a dinner at Libertine Social featuring Garrison Brothers, sure to be filled with a few fun surprises.
  • Thursday, February 2, 2023
    Experience an unforgettable dinner at Carbone at Aria, sponsored by Campari USA and Carver Steak, and brought to you by Woody Creek.
  • Friday, February 3, 2023
    The week culminates with the Pink Tie Party, hosted by the TAG Global Spirits Awards founders. Enjoy more than 20 sponsored spirited stations, light bites, and live entertainment, all benefitting the Helen David Relief fund, part of the USBG foundation and honoring the memory of Tony Abou-Ganim’s cousin, Helen, a beloved bar owner and community leader in Port Huron, Michigan, who beat breast cancer twice in her lifetime.

The sponsor-driven consumer events are brought to life by Campari, Fords Gin, Garrison Brothers, Jack Daniels Patron, and Shochu, and offer a variety of experiences including spirits and food pairings, educational sessions, festive dinners, fireside chats with industry experts and raising funds and awareness for the Helen David Relief Fund.

“We created the TAG Global Spirits Awards to be unique and more dynamic compared to other spirits competitions and felt it was important to invite wine and spirits aficionados outside of the trade to participate,” shared Tony Abou-Ganim. “In partnership with the amazing sponsors, I look forward to inviting consumers to join in on the fun all while raising funds to help support hospitality industry workers via the Pink Tie Party.”

The TAG Global Spirits Awards is regarded as the most comprehensive spirits competition in the world and is the only one to incorporate consumer events for spirits enthusiasts to participate, including the 2nd Annual Pink Tie Party benefitting the Helen David Relief Fund, which assists those in the bar industry fighting breast and other forms of cancer.

The 2nd annual TAG Global Spirits Awards will take place January 30 – February 3, 2023, at Delano Las Vegas. New to this year’s event, Julie Reiner, Julia Momose, and Shannon Mustipher will join returning judges including Dale DeGroff, Francesco Lafranconi, Charlotte Voisey, Lauren Paylor, Toshio Ueno, Vivian Pei, and many more rounding out the panel of international experts. Entries for spirits brands and, new this year, Ready to Drink brands including Seltzers, spirit-based, and wine-based RTD beverages, are now open. Submission fees are $495 for spirits and $250 for RTDs with submissions closing December 31.

For more information and to stay up to date, please visit and follow on Instagram @tagspiritsawards.


Entries are closed for 2024.


The TAG Awards competition includes various public and industry events.


Get to know the team of international experts that are the backbone of the competition.